Custom Build

(For projects outside CRM Care and Quick Builds)

What is a custom build?

Custom Builds are for CRM projects that go beyond the scope of Quick Builds and CRM Care. These requests typically involve new functionality, larger builds, advanced logic, or systems that significantly change how your CRM operates.

Custom Builds are ideal when you want your CRM to do more than small refinements or one-off tasks.

Common Custom Build Requests

Funnels & Websites

  • Funnels or websites with more than 3 pages

  • Custom branding or advanced layout design

  • Membership portals or gated content

  • E-commerce functionality or advanced payment logic

Automations & Advanced Workflows

  • Updating email or SMS copy.

  • adjusting timing or delays.

  • Changing trigger conditions.

  • Tuning steps on or off.

  • Adding or removing 1 - 2 steps.

Integrations & Advanced Logic

  • Help updating existing messages.

  • Answers to CRM usage questions.

  • Guidance on follow-up best practices.

CRM Architecture & Restructuring

  • CRM restructuring for scalability

  • Rebuilding pipelines from scratch

  • Custom field architecture planning

  • Opportunity and lifecycle restructuring

  • CRM cleanup and reorganization at scale

This is recommended when your current CRM setup no longer matches how your business operates.

Advanced Voice Agents

(High-Impact Scaling Solution)

Advanced Voice Agents are custom-built AI-powered calling systems designed to help businesses scale follow-up, qualification, and appointment booking without increasing headcount.

Examples include:

  • AI inbound call handling

  • AI outbound follow-up for missed calls or leads

  • Voice agents for lead qualification

  • Appointment booking and routing via voice

  • After-hours or overflow call handling

Voice Agent builds include call flow design, script logic, CRM integration, testing, and optimization.

What is a custom build?

Custom Builds are for CRM projects that go beyond the scope of Quick Builds and CRM Care.

These requests typically involve new functionality, larger builds, advanced logic, or systems that significantly change how your CRM operates.

Custom Builds are ideal when you want your CRM to do more than small refinements or one-off tasks.

Minor CRM Fixes & Adjustments

Small updates that fix or improve what already exists such as:

  • Editing text on forms, pipelines, or dashboards.

  • Fixing broken links or notifications.

  • Updating tags or pipeline stages.

  • Adjusting calendars or reminders.

  • Correcting trigger issues.

  • If it fixes or improves something already in place, it's covered.

Minor Automation Tweaks

Refinements to existing automations, including:

  • Updating email or SMS copy.

  • adjusting timing or delays.

  • Changing trigger conditions.

  • Tuning steps on or off.

  • Adding or removing 1 - 2 steps.

  • if the automation logic stays the same, its included.

Email & SMS Support

  • Help updating existing messages.

  • Answers to CRM usage questions.

  • Guidance on follow-up best practices.

Minor CRM Fixes & Adjustments

Small updates that fix or improve what already exists such as:

  • Editing text on forms, pipelines, or dashboards.

  • Fixing broken links or notifications.

  • Updating tags or pipeline stages.

  • Adjusting calendars or reminders.

  • Correcting trigger issues.

  • If it fixes or improves something already in place, it's covered.

Minor Automation Tweaks

Refinements to existing automations, including:

  • Updating email or SMS copy.

  • adjusting timing or delays.

  • Changing trigger conditions.

  • Tuning steps on or off.

  • Adding or removing 1 - 2 steps.

  • if the automation logic stays the same, its included.

Email & SMS Support

  • Help updating existing messages.

  • Answers to CRM usage questions.

  • Guidance on follow-up best practices.

Funnels & Websites

Small updates that fix or improve what already exists such as:

  • Funnels or websites with more than 3 pages

  • Custom branding or advanced layout design

  • Membership portals or gated content

  • E-commerce functionality or advanced payment logic

Automations & Advanced Workflows

  • Updating email or SMS copy.

  • adjusting timing or delays.

  • Changing trigger conditions.

  • Tuning steps on or off.

  • Adding or removing 1 - 2 steps.

Integrations & Advanced Logic

  • Help updating existing messages.

  • Answers to CRM usage questions.

  • Guidance on follow-up best practices.

CRM Architecture & Restructuring

  • CRM restructuring for scalability

  • Rebuilding pipelines from scratch

  • Custom field architecture planning

  • Opportunity and lifecycle restructuring

  • CRM cleanup and reorganization at scale

This is recommended when your current CRM setup no longer matches how your business operates.

Advanced Voice Agents

(High-Impact Scaling Solution)

Advanced Voice Agents are custom-built AI-powered calling systems designed to help businesses scale follow-up, qualification, and appointment booking without increasing headcount.

Examples include:

  • AI inbound call handling

  • AI outbound follow-up for missed calls or leads

  • Voice agents for lead qualification

  • Appointment booking and routing via voice

  • After-hours or overflow call handling

Voice Agent builds include call flow design, script logic, CRM integration, testing, and optimization.

How Custom Builds Are Priced

Custom Builds are priced based on what needs to be built, not hourly work or guesswork.

Custom Builds are priced based on what needs to be built, not hourly work or guesswork. Before starting any Custom Build, we look at:

- What you want the CRM to do

- How many components are involved (funnels, automations, integrations, voice agents, etc.)
- How much customization is required

From there, we provide:

- A clear description of what will be built
- One flat project price
- Timeline expectations

There are NO hourly rates and no surprise charges.

Stop losing leads. Start growing with clarity.

Every business deserves a system that makes it happen automatically. Let G.A.M.E. System handle the tech

so you can focus on what you do best: running your business.

Copyright 2026 | LEAHCIM JAMES COACHING LLC LEAHCIM JAMES SOLE MBR DBA GAME System | All Rights Reserved.

How Custom Builds

Are Priced

Custom Builds are priced based on what needs to be built, not hourly work or guesswork.

Custom Builds are priced based on what needs to be built, not hourly work or guesswork. Before starting any Custom Build, we look at:

- What you want the CRM to do

- How many components are involved (funnels, automations, integrations, voice agents, etc.)
- How much customization is required

From there, we provide:

- A clear description of what will be built
- One flat project price
- Timeline expectations

There are NO hourly rates and no surprise charges.

Stop losing leads. Start growing with clarity.

Every business deserves a system that makes it happen automatically. Let G.A.M.E. System handle the tech so you can focus on what you do best: running your business.

Copyright 2026

LEAHCIM JAMES COACHING LLC LEAHCIM JAMES SOLE MBR DBA GAME System

All Rights Reserved.